Why WIS Created Our Own Rubber Strap Blend
The Story Behind Our Non-Toxic, Ultra-Comfortable Watch Straps At Watch Innovation Straps (WIS), we didn’t just want to sell rubber watch straps—we...
Read moreBlend Form & Function
Comfort, Durability, & Style
Straps For Every Style
Visit The Showroom
We are conveniently located at 2811 McKinney Ave, Ste 280, Dallas, TX 75204, right next to Grand Caliber. Our showroom offers a unique and immersive experience where you can explore our extensive collection of premium watch straps up close. Whether you're looking for Italian leather, durable rubber, or elegant NATO straps, we have something to suit every style and enhance any timepiece.
While you're here, take the opportunity to browse Grand Caliber's exquisite selection of luxury timepieces. Known for their curated collection of high-end watches, Grand Caliber offers the perfect complement to our watch straps.
Visit us Monday to Friday, 10:00 a.m. to 5:00 p.m., and elevate your watch-wearing experience with WIS Straps and Grand Caliber.
Experience the difference with our handmade Italian leather watch straps.
"Everyone looks at your watch and it represents who you are, your values and your personal style."
- Kobe Bryant
WATCH STRAP
INNOVATION
Passionate about timepieces, we set out to create long lasting and unique straps to accessorize your favorite watch. Make the most out of your piece by preserving the OEM bracelet, and throw on WIS straps to pair with your every look.
Make your day stand out!
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Why Two-Tone Rolex Watches Don’t Hold Their Value Like Solid Gold or Stainless Steel Models
When it comes to luxury timepieces, few names carry the weight and prestige of Rolex. Among their extensive catalog, collectors often debate which ...
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