Brand Values
As WIS Straps continues to grow with collectors and enthusiasts around the world, we believe it’s important to define who we are beyond the products we make. Our brand is built on a shared passion for craftsmanship, community, and thoughtful design.
These core values guide everything we do, from how we interact with customers each day to the long-term direction of our brand. No matter what new straps we create or collaborations we pursue, these principles remain at the heart of WIS Straps.
For Enthusiasts, By Enthusiasts
At WIS Watch Straps, we’re enthusiasts first and business owners second. As collectors, we always wanted to explore new strap colors, textures, and styles — but we found that most aftermarket straps didn’t feel as good as they looked. That sent us on a journey to create something better. After years of research, testing, and development, we designed the kind of straps we’d actually want to wear every day — and we think other enthusiasts will love them too.
Our ultra-soft, chemical-free rubber straps combine comfort and performance, while our Italian-made leather straps feature fine exotic hides and timeless craftsmanship. We’re always experimenting with new materials, colors, and designs to make strap styling even more exciting.
If there’s a strap color, texture, or idea you’d love to see us bring to life — we’d love to hear from you. After all, WIS was built for enthusiasts, by enthusiasts.