Read WIS Watch Strap's Blog

Buying the perfect watch strap starts with one simple number: lug width. If you get this wrong, the strap won’t fit—no matter how beautiful or well-made it is. The good...

Valentine’s Day gifts don’t have to be predictable. Instead of chocolates or flowers, give something they’ll actually wear—something that upgrades a piece they already love. A simple strap swap can...

A watch strap isn’t just an accessory—it’s what determines how comfortable your watch feels, how often you wear it, and how well it fits your daily life. The same watch...

In a world of mass production, true collectors look for something different. Something personal. Something rare. That’s where WIS Straps Bespoke begins. Our bespoke program is dedicated to creating handmade,...

Grey digital camo is rooted in modern military design — sharp lines, functional patterning, and a focus on performance. The WIS Grey Digital Camo Quick Release Rubber Watch Strap takes...

Blue camo brings movement and depth to the wrist. Inspired by water, speed, and performance, the WIS Blue Camo Quick Release Rubber Watch Strap is designed for collectors who want...

Choosing the right watch size isn’t as simple as matching case diameter to wrist size. Two watches with the same diameter can wear completely differently depending on lug-to-lug length, case...

A watch strap does more than hold your watch on your wrist—it determines comfort, durability, versatility, and how often you actually wear the watch. Many watches ship with a default...

Arctic camo is defined by contrast. A balance of black, grey, and white comes together to create a look that is bold yet refined, modern yet highly wearable. At WIS,...

When buying a watch, most people focus on the movement, case size, or brand name. But one of the most important—and misunderstood—components is the watch crystal. The crystal protects the...

Sage green has quietly become one of the most popular colors in modern design. It’s subtle, calming, and versatile — bold enough to stand out, yet refined enough to wear...

Camo has always stood for purpose. It was designed to adapt, to move seamlessly between environments, and to perform without drawing unnecessary attention. At WIS, we took that same philosophy...