WIS Watch Straps Blog Posts

The Problem with FKM Rubber Straps: Why WIS Said “No”

The Problem with FKM Rubber Straps: Why WIS Said “No”

When it comes to watch straps, comfort, safety, and durability should never be compromised. Yet, many strap companies continue to use a material ca...

Why WIS Created Our Own Rubber Strap Blend

The Story Behind Our Non-Toxic, Ultra-Comfortable Watch Straps At Watch Innovation Straps (WIS), we didn’t just want to sell rubber watch straps—we...

Why Two-Tone Rolex Watches Don’t Hold Their Value Like Solid Gold or Stainless Steel Models

When it comes to luxury timepieces, few names carry the weight and prestige of Rolex. Among their extensive catalog, collectors often debate which ...

Seiko Prospex vs. Tudor Black Bay: The Diver’s Watch Showdown 🌊

In the world of dive watches, two heavy-hitters dominate the mid-to-luxury range: the Seiko Prospex and the Tudor Black Bay. Both offer robust buil...

Rolex Oyster vs. Jubilee Bracelet: Which Should You Choose?

When it comes to Rolex, it’s not just the watch that defines the experience—it’s the bracelet too. Whether you’re buying a Datejust, GMT-Master II,...

2025 Watches of the Year: The Timepieces That Defined the Year

Every year brings new innovation, iconic redesigns, and bold statements in horology—and 2025 has been no exception. From luxury legends pushing the...

Cartier Santos vs. Cartier Santos-Dumont: The Similarities and Differences

Few watches carry as much historic significance and enduring style as the Cartier Santos and the Cartier Santos-Dumont. Both models share a rich he...

Watch Strap Color Guide: What Strap Colors Pair Best with Blue, Black, White, and Green Dials

A watch strap is more than just a functional accessory—it’s the finishing touch that defines the personality of your timepiece. Whether you're goin...

Why WIS Rubber Straps Are the Softest and Safest on the Market

When it comes to wearing a watch daily, comfort and safety shouldn’t be compromised. That’s exactly why Watch Innovation Straps (WIS) developed a r...

Strap Guide – How to Match a Leather Strap to Your Watch

When it comes to elevating the style and versatility of your timepiece, few upgrades are as impactful as a premium leather strap. At WIS Watch Stra...

The Ultimate Strap Styling Guide: How to Pair Watch Straps with Your Timepiece

From Rubber to Leather to NATO — Make Every Watch Your Own Your watch may tell the time, but your strap tells the story. Whether you’re going for r...

Why WIS Rubber Watch Straps Are the Healthier, Smarter Choice for Daily Wear

The PFAS-Free Strap Revolution Every Watch Enthusiast Should Know About In the world of horology, comfort, style, and performance matter — but one ...

The Ultimate Watch Strap Style Guide: How to Pair Leather, NATO, and Rubber with Your Favorite Timepieces

Your watch says a lot about you — but the strap? That’s where your personal style shines. Whether you're dressing for a boardroom meeting, a weeken...