Why Quick-Release Straps Are Changing the Watch Game December 17, 2025Brandon Rose For collectors, the strap isn’t an accessory — it’s half the watch. One swap can turn a diver into a dress piece, a dress watch into a daily companion, or...
How to Choose the Right Strap for Your Watch December 15, 2025Brandon Rose A great strap doesn’t just hold your watch on your wrist — it changes the entire personality of the timepiece. The right choice can make a diver feel dressy, a...
FKM vs. WIS Rubber: The Cleanest, Safest Strap You Can Wear December 13, 2025Brandon Rose There’s a reason most strap sellers brag about “FKM rubber.” It’s become the default in the watch world — but it shouldn’t be. While FKM is tough and chemical-resistant, almost...
Introducing WIS Genuine Alligator Straps for the Cartier Santos December 11, 2025Brandon Rose A timeless icon deserves a strap of equal distinction. Few watches carry the effortless elegance of the Cartier Santos. From its aviation heritage to its unmistakable square silhouette, the Santos...
The Bracelet Removal Tool Every Collector (and Retailer) Needs December 10, 2025Brandon Rose If you’re serious about watches, you already know the truth: a strap swap can completely transform a timepiece. But before you can change straps, you have to remove the bracelet...
The Truth About FKM Rubber: Why WIS Straps Chose a Better Material December 03, 2025Brandon Rose Why WIS Rubber Straps Are Safer, Softer, Cleaner—and NOT FKM When it comes to rubber watch straps, most retailers proudly advertise “FKM rubber” as their selling point. But here at...
Hublot Classic Fusion Replacement Straps December 01, 2025Brandon Rose WIS Hublot straps are crafted from premium, high-grade rubber, engineered to be soft, supple, and durable for all-day comfort. Designed to move naturally with your wrist, they offer a secure...
What Makes a Great Rubber Strap (and Why WIS Does It Better) November 29, 2025Brandon Rose A good rubber strap should do more than just survive the elements — it should elevate your watch. The best ones combine flexibility, comfort, and craftsmanship while enhancing the design...
The Best Watch & Strap Combinations for Fall & Winter November 27, 2025Brandon Rose When the seasons change, so should your watch style. Fall and winter bring richer tones, heavier textures, and layered looks — and your strap can be the perfect finishing touch....
How Strap Choice Changes the Personality of a Watch November 22, 2025Brandon Rose One of the greatest joys of watch collecting is realizing that you can completely transform your timepiece — without buying a new one. A simple strap swap can change how...
A Brief History of the Dive Watch: From Tool to Icon November 20, 2025Brandon Rose Before the luxury boutiques, celebrity endorsements, and collector hype, the dive watch was a piece of pure utility — a rugged companion built to survive the depths. Today, it’s become...
Introducing WIS Straps for Hublot Classic Fusion November 18, 2025Brandon Rose Where comfort meets craftsmanship. The Hublot Classic Fusion is known for its bold presence, refined detail, and unmistakable design. At WIS Straps, we set out to create a strap worthy...