
The Collector’s Guide to Strap Pairing with Iconic Watches
Every watch tells a story—but the strap is what gives that story its character. For collectors, the right strap pairing can unlock an entirely new ...
Read moreWhen it comes to watch straps, rubber has often been seen as the adventurous choice—durable, waterproof, and perfect for active lifestyles. But not...
Read moreEvery watch enthusiast knows the feeling: the same timepiece can feel completely different depending on the strap it’s paired with. A strap isn’t j...
Read moreFor most watch enthusiasts, building a collection is about more than just the timepieces themselves—it’s about the entire experience of wearing the...
Read moreWhen you think of legendary watches like the Audemars Piguet Royal Oak or the Patek Philippe Nautilus, you're not just thinking of luxury—you’re th...
Read moreWhen most people think of watches, their mind jumps straight to the case, the dial, or maybe even the movement ticking beneath the surface. But for...
Read moreWhen it comes to upgrading your timepiece, the strap you choose can completely transform both the look and the functionality of your watch. Whether...
Read moreWhen it comes to horology, there’s no shortage of literature on watch mechanics, brand histories, and collector insights. But few books have captur...
Read moreIn the world of watch customization, convenience and quality don’t always go hand-in-hand. But at WIS Watch Straps, we’ve made it our mission to ch...
Read moreAt Watch Innovation Straps (WIS), comfort isn't just a feature — it's a mission. For something you wear every day, sometimes all day, your watch st...
Read moreWhen it comes to watch straps, comfort, safety, and durability should never be compromised. Yet, many strap companies continue to use a material ca...
Read moreThe Story Behind Our Non-Toxic, Ultra-Comfortable Watch Straps At Watch Innovation Straps (WIS), we didn’t just want to sell rubber watch straps—we...
Read moreWhen it comes to luxury timepieces, few names carry the weight and prestige of Rolex. Among their extensive catalog, collectors often debate which ...
Read morePremium quality watch straps, at an affordable price.