August 12, 2025

Why WIS Rubber Straps Are the Softest and Safest on the Market

When it comes to wearing a watch daily, comfort and safety shouldn’t be compromised. That’s exactly why Watch Innovation Straps (WIS) developed a rubber strap that redefines what you should expect from a modern watch band.

🧪 Most Rubber Watch Straps Are Toxic — Ours Aren’t

FKM (fluoroelastomer) rubber is commonly used in many watch straps on the market. It’s cheap, widely available, and incredibly durable—but it comes at a cost. FKM straps often contain PFAS (per- and polyfluoroalkyl substances), which have been linked to hormone disruption and other long-term health risks. Since you wear your watch directly on your skin all day, this exposure adds up.

WIS Straps has spent over two years developing a custom silicone-rubber blend that’s been third-party tested by the FDA—twice—to ensure it's PFAS-free, non-toxic, and hypoallergenic.

🌿 Why Silicone Rubber Is Better

Our rubber straps are made with a proprietary silicone blend designed to maximize:

Skin Safety: No harsh chemicals. No allergens.
Flexibility: Contours to your wrist from day one. No “break-in” period.
Durability: Just as tough and water-resistant as traditional rubber—without the stiffness or chemical smell.
Cleanliness: Naturally dirt-repellent and easy to wash.

Other companies may focus on cost. We focus on quality, comfort, and your long-term health.

🧩 Comfort That Fits Your Lifestyle

Whether you're diving, commuting, traveling, or just living your everyday life, your watch strap should move with you—not against you. Our rubber straps are:

Ultra-soft and flexible
Quick-release compatible (tool-free strap swaps)
Offered in multiple colors, sizes, and curved-end options for the perfect fit

Plus, they pair perfectly with everything from your Rolex Submariner to your Tudor Black Bay or Seiko Diver.

🔄 Why WIS Rubber Straps Stand Apart

✅ PFAS-Free & FDA-tested
✅ Hypoallergenic and safe for sensitive skin
✅ More comfortable than FKM or traditional rubber
✅ Quick-release system for easy style swaps
✅ Designed by watch lovers, for watch lovers

👋 Make the Healthier Switch

When you wear something on your skin every day, it shouldn’t be harmful. Our rubber straps were built from the ground up for people who care about horology, comfort, and well-being.

👉 Explore the full collection at wisstraps.com and feel the difference for yourself.