The Iconic Rolex GMT Models: A Journey Through Nicknames

Rolex has a storied history of crafting timepieces that become legends in their own right. Among its various collections, the Rolex GMT-Master series holds a special place in the hearts of watch enthusiasts. Known for its dual-time zone capabilities and robust design, the GMT-Master has seen numerous iterations, each earning a unique nickname inspired by drinks, superheroes, places, and even actors. Let’s dive into the fascinating world of Rolex GMT nicknames and uncover how each model got its moniker.

Rolex Pepsi

The Rolex Pepsi is perhaps the most famous of all the GMT-Master models. Introduced in the 1950s, this watch features a distinctive blue and red bezel, reminiscent of the colors found on a Pepsi can. The vibrant color combination not only stands out but also provides excellent legibility, making it a favorite among travelers and pilots.

Rolex Coke

Following in the footsteps of the Pepsi, the Rolex Coke was introduced with a striking black and red bezel. This model quickly earned its nickname due to the resemblance to the classic Coca-Cola logo. The bold color scheme of the Coke makes it a versatile and beloved choice for many Rolex enthusiasts.

Rolex Sprite

The Rolex Sprite is a more recent addition to the GMT-Master family, characterized by its green and black bezel. The fresh and lively color palette is reminiscent of the popular lemon-lime soda, Sprite. This model brings a modern twist to the classic GMT design, appealing to a younger audience.

Rolex Root Beer

The Rolex Root Beer stands out with its unique brown and gold bezel. This luxurious combination earned the nickname due to its resemblance to the color of root beer. Often seen with a two-tone bracelet, the Root Beer exudes a vintage charm that harks back to the 1970s.

Rolex Batman

The Rolex Batman is named for its striking black and blue bezel, which evokes the iconic colors of the Dark Knight’s costume. Introduced in 2013, the Batman quickly became a fan favorite due to its sleek and contemporary look. This model also marked the introduction of the Cerachrom ceramic bezel, enhancing its durability and scratch resistance.

Rolex Starbucks

The Rolex Starbucks, also known as the GMT-Master II Ref. 126710LV, features a black and green bezel. The green hue is similar to the color associated with the Starbucks logo, hence the nickname. This model combines the classic elegance of the GMT-Master with a refreshing pop of color.

Rolex Cookie Monster

The Rolex Cookie Monster boasts a blue bezel and dial, reminiscent of the beloved Sesame Street character. This playful nickname highlights the watch’s bold and fun design, making it a standout piece in any collection.

Rolex Kermit

The Rolex Kermit, officially known as the Submariner Ref. 16610LV, is famous for its green bezel, introduced to celebrate the 50th anniversary of the Submariner. Although not a GMT-Master, it shares the spirit of the collection. The green bezel earned it the nickname Kermit, after the famous green Muppet.

Rolex Hulk

Following the Kermit, the Rolex Hulk, Ref. 116610LV, features an all-green bezel and dial, giving it a robust and powerful look reminiscent of the Marvel superhero, the Incredible Hulk. Although technically a Submariner, it’s often discussed alongside GMT models due to its distinctive green theme.

The Importance of Nicknames

These nicknames are not just fun labels; they reflect the cultural impact and personality of each model. They also help collectors and enthusiasts easily identify and discuss the different variations of Rolex watches. Each nickname carries a story and an identity, adding to the allure and mystique of owning a Rolex GMT-Master.


Rolex GMT-Master models have carved out a unique niche in the world of luxury watches, with each nickname adding to their legendary status. Whether you’re drawn to the classic Pepsi, the bold Batman, or the luxurious Root Beer, there’s a GMT-Master to suit every style and taste. As you explore these iconic timepieces, you’re not just wearing a watch; you’re becoming part of a rich history and tradition that continues to captivate the world.

So, next time you strap on a Rolex GMT-Master, remember the story behind its nickname and wear it with pride. After all, you’re not just telling time—you’re wearing a piece of history.

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