Behind every growing business is a team of people working to build the systems, processes, and relationships that keep everything moving forward. At WIS Straps, we're fortunate to have experienced leaders who help shape not only where we're going, but how we get there.
Meet Mitchell Moore, our Chief Operating Officer.
More Than 40 Years of Leadership Experience
Mitchell brings more than four decades of experience in operations, sales, training, franchising, business development, and organizational leadership to WIS Straps.
Throughout his career, he has helped businesses grow by combining long-term strategic vision with the practical systems needed to support it. His experience includes multi-unit operations, team development, process creation, sales leadership, franchise support, strategic partnerships, and building scalable operating models that help organizations succeed.
Driving Growth Across the Business
As Chief Operating Officer, Mitchell's role reaches nearly every area of WIS Straps.
He leads business development and retailer relationships while helping strengthen the operational foundation of the company. From inventory management and fulfillment to reporting, customer service processes, vendor partnerships, international logistics, and long-term growth initiatives, Mitchell works behind the scenes to ensure every part of the business operates efficiently and continues to improve.
His ability to connect strategy with execution has been instrumental in helping WIS Straps continue to grow while maintaining the level of service our customers expect.
Building Systems That Empower People
One of Mitchell's greatest strengths is transforming experience into repeatable systems.
Whether he's developing a new scorecard, documenting a process, creating a strategic partnership, or helping a team member understand the reasoning behind a decision, his focus remains the same: creating clarity, building accountability, and giving people the tools they need to succeed.
He believes the best systems simplify work rather than complicate it, allowing teams to respond more effectively while creating a stronger foundation for long-term growth.
A Passion for Watches and Relationships
Beyond operations, Mitchell is a longtime watch enthusiast who appreciates the craftsmanship, innovation, and history that make watch collecting such a rewarding hobby.
He also values the relationships that define the industry, from retailers and suppliers to collectors around the world. That combination of operational expertise and genuine enthusiasm for the watch community makes him an invaluable part of the WIS Straps team.
Meet the Team
As WIS Straps continues to grow, experienced leadership remains at the heart of everything we do. Mitchell's decades of experience, passion for developing people, and commitment to building better systems help position WIS Straps for continued success while ensuring we continue delivering the products and customer experience our community expects.