From email campaigns and social media to paid advertising, content, and product launches, Lauren leads the marketing efforts that help connect WIS Straps with watch enthusiasts around the world. As our Vice President of Marketing, she combines digital marketing experience with a passion for storytelling to grow the WIS brand and create a more connected experience for our customers and the broader watch community.
Bringing a Marketing Background to WIS
Lauren brings a background in digital marketing, paid social advertising, and brand strategy to WIS Straps.
Her experience working across digital channels has given her a data-driven approach to marketing, while her interest in branding and content allows her to focus on the creative side of building a company. At WIS, she brings those two sides together to develop marketing that is both strategic and authentic to the watch community.
Leading Marketing Across WIS
Lauren oversees the company's marketing strategy across a wide range of channels and initiatives.
Her role includes email marketing, organic social media, paid advertising, SEO, content strategy, Shopify merchandising, product launches, and brand communications. From developing long-term marketing initiatives to managing day-to-day campaigns, she works to ensure every customer interaction reflects the quality, craftsmanship, and enthusiast-driven values that define WIS.
Because marketing touches nearly every part of the customer experience, Lauren works closely with the rest of the WIS team to bring new products and ideas to life. Whether it's launching a new strap collection, developing educational content, or finding new ways to introduce WIS to watch enthusiasts, her goal is to make every part of the brand feel intentional and connected.
Making Watch Content More Accessible
One of Lauren's favorite parts of her role is finding ways to tell stories that resonate with both experienced collectors and people who are just beginning their watch journey.
Whether she's creating a guide about watch specifications, highlighting a new collection, developing social content, or working on campaigns around the watch community, she looks for ways to make information interesting and approachable.
For Lauren, marketing isn't just about promoting products. It's also an opportunity to educate customers, share the stories behind watches and straps, and help enthusiasts discover new ways to personalize their timepieces.
Building the WIS Brand
Lauren believes the strongest marketing is authentic, educational, and community-driven.
By combining data-informed strategy with creative storytelling, she is focused on growing WIS while building a brand that enthusiasts can trust. As the company continues to expand its product lineup and reach more collectors, she works to make sure the WIS experience remains rooted in the qualities that brought the brand to the watch community in the first place.
Meet the Team
Marketing plays an important role in how WIS Straps connects with its customers, but it's ultimately about more than campaigns and content. It's about building relationships with the people who make up the watch community.
Lauren is excited to continue growing the WIS brand, sharing the stories behind its products, and helping more watch enthusiasts find new ways to make their timepieces their own.