WIS Watch Straps
Brand Partnerships
Great watches deserve exceptional straps. At WIS Watch Straps, we collaborate with watch brands, retailers and collectors to create premium strap solutions that enhance the look, feel and versatility of every timepiece.
Whether you're developing a custom collection or looking to expand your accessory offerings, our team is committed to delivering craftsmanship, innovation and a seamless partnership from concept to completion.
Our Brand Partners
WIS partners with watch brands, microbrands and authorized retailers to design, manufacture and supply premium watch straps that elevate luxury timepieces around the world.
Tap a partner to view their collaboration page.
Create Without Limits
At WIS, customization goes beyond colour. Design a strap that's uniquely yours with complete control over materials, dimensions, stitching, taper, padding, buckles, embossing and finishing details. From one-of-one prototypes to full production runs, we partner with watch brands of every size to create straps that feel as thoughtfully engineered as the timepieces they accompany.
Built to Scale
Whether you're launching your first watch or expanding an established collection, WIS is equipped to support brands at every stage of growth. Our global manufacturing partners, premium material sourcing and rigorous quality standards allow us to produce everything from limited-edition collaborations to high-volume production runs without compromising craftsmanship or attention to detail.
Frequently Asked Questions
We work with businesses of every size—from independent microbrands launching their first watch to established names in the horology industry. Whether you're creating a limited-edition release or scaling an international product line, WIS can tailor a solution to fit your needs.
Absolutely. We offer fully customized strap development, allowing you to choose materials, colors, stitching, taper, padding, lengths, hardware, embossing, lining, edge paint, and more. If you can envision it, we'll work with you to bring it to life.
WIS manufactures straps using a wide variety of premium materials, including rubber, leather, suede, sailcloth, woven nylon, Velcro, elastic, alligator, ostrich, stingray, python, and other exotic leathers. We can also source additional materials based on your project's requirements.
Yes. We can manufacture straps featuring your brand's logo, custom packaging, embossed buckles, branded hardware, and other personalized details to create a seamless extension of your watch brand.
Minimum order quantities vary depending on the product, material, and level of customization. We support both small production runs for new brands and high-volume manufacturing for established companies.
Yes. We recommend developing prototypes before moving into production. This allows us to refine the fit, materials, colors, and finishing details to ensure the final product meets your expectations.
Yes. Whether your watch uses straight lugs, curved lugs, integrated attachments, or a proprietary connection system, our team can design straps engineered specifically for your case and fitment requirements.
Yes. Depending on your business model, WIS can support wholesale fulfillment, retailer supply, and select direct-to-customer fulfillment solutions, allowing you to focus on growing your brand while we handle production and logistics.
Getting started is simple. Reach out to our team with information about your watch, project goals, and design ideas. We'll discuss your vision, recommend materials and production options, develop prototypes if needed, and guide you from concept to finished product.
Working directly with overseas manufacturers can be time-consuming and challenging, especially when it comes to communication, quality control, product development, and logistics. WIS acts as your dedicated strap partner—managing design, prototyping, sourcing, quality assurance, and production—so you can focus on building exceptional watches while we deliver straps that meet your brand's standards.