Brand Values
As WIS Straps continues to grow with collectors and enthusiasts around the world, we believe it’s important to define who we are beyond the products we make. Our brand is built on a shared passion for craftsmanship, community, and thoughtful design.
These core values guide everything we do, from how we interact with customers each day to the long-term direction of our brand. No matter what new straps we create or collaborations we pursue, these principles remain at the heart of WIS Straps.
For Enthusiasts, By Enthusiasts
As fellow watch collectors, we understand exactly what the community looks for in quality straps and accessories. In 2024, after hearing countless requests from owners of the Vacheron Constantin Overseas, Cartier Santos de Cartier, Cartier Santos-Dumont, and Tissot PRX, we introduced our dedicated line of watch-specific straps.
These integrated straps required precise engineering and often a custom insert to achieve the perfect fit. While most third-party makers avoided the challenge, we took it head-on—designing straps that fit seamlessly, even for watches with unique lugs and attachments.
What started as custom-made pieces evolved into a full in-stock collection, allowing us to bring even more value to enthusiasts who want their timepieces to wear as good as they look.