Built by Enthusiasts, For Enthusiasts
At WIS Watch Straps, we’re enthusiasts first. As collectors ourselves, we were always searching for new strap colors, textures, and styles — but found that most aftermarket options didn’t live up to expectations. That sparked the idea behind WIS: to create straps that actually feel as good as they look.
After years of research, testing, and refinement, we developed a lineup of straps we’re proud to wear every day. From ultra-soft, chemical-free rubber to Italian-made leather crafted from premium hides, every piece is designed with comfort, durability, and versatility in mind.
WIS was built from the same curiosity that drives every collector — the desire to experiment, personalize, and elevate a watch. We’re constantly exploring new materials, colors, and designs, and many of our best ideas come directly from the community. If there’s something you want to see, we want to hear it — because this brand was built alongside enthusiasts like you.
Our Values: Transparency, Quality, and Community
At WIS Straps, we believe great products start with honesty, attention to detail, and respect for the community. In an industry where shortcuts, inconsistent quality, and dropshipping are common, we’ve taken a different approach — focusing on craftsmanship, transparency, and long-term trust.
We are committed to delivering straps that meet a higher standard, both in materials and in experience. That means real customer support, clear communication, and standing behind every product we offer. We don’t chase trends for the sake of it — we create straps we genuinely want to wear ourselves.
Our community plays a central role in everything we do. Many of our designs have been shaped by feedback from fellow collectors, and we continue to build with that same collaborative mindset. Whether it’s a new color, material, or style, we’re always listening — and always working to bring those ideas to life. Our goal is simple: to raise the standard and bring the watch community closer together through better products and a better experience.
The People Behind WIS
Meet the passionate team behind WIS Watch Straps — a group of watch enthusiasts dedicated to crafting quality straps and delivering an exceptional customer experience.
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Founder - Brandon
Brandon leads product design, research, and innovation at WIS, while overseeing operations and building out the brand’s ambassador network. A collector at heart, his passion for watches started early — learning to tell time on a Timex with a colorful elastic strap — and has evolved into a deep appreciation for design, materials, and the details that make each piece unique. His all-time favorite watch is the Audemars Piguet Royal Oak Jumbo Ultra Thin in rose gold.
WIS was born from Brandon’s desire to build something within the watch world that felt more authentic. After years in digital marketing, he set out to create straps he actually wanted to wear — focusing on comfort, quality, and materials that felt right, including chemical-free rubber and premium Italian leathers. What started as a small collection shared with friends and watch groups has grown into a full lineup of straps across a wide range of colors, styles, sizes, and materials.
Brandon is deeply focused on customer experience and community, often connecting directly with customers in the showroom or over the phone. He enjoys experimenting with strap combinations, especially bringing new life and color to vintage timepieces. Known for constantly switching things up, he rotates through watches and straps multiple times a day — always testing new pairings and pushing the boundaries of what works.
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Head of Business Development - Mitchell
Mitchell leads business development at WIS, overseeing the Uptown Dallas showroom, retail and brand partnerships, and coordinating events and activations. He plays a key role in expanding the WIS footprint, building relationships within the watch community, and creating meaningful in-person experiences for collectors and enthusiasts alike.
With a strong eye for detail and presentation, Mitchell is also a professional photographer, contributing much of the visual content that defines the WIS brand. His work helps capture the textures, colors, and character of each strap, bringing the product experience to life both online and in-store.
Passionate about community and connection, Mitchell thrives on introducing new customers to WIS and helping them find the right combination to elevate their watch. Whether in the showroom or behind the camera, he brings a creative and hands-on approach to everything he does.
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VP of Operations - Lauren
Lauren leads business operations at WIS, overseeing marketing, website development, and content strategy. With a strong background in marketing, she plays a key role in shaping how the brand is experienced online — from product presentation to overall customer journey.
She brings a thoughtful, detail-oriented approach to everything customer-facing, ensuring the WIS Straps experience is as seamless and engaging as the products themselves. From refining the website to developing content that reflects the brand’s identity, Lauren helps translate the WIS vision into a cohesive and elevated digital presence.
Focused on growth and storytelling, she is constantly working to expand the brand’s reach while maintaining the authenticity that defines WIS. Her work helps connect the community to the product, making it easier for enthusiasts to discover, explore, and engage with the brand.
