About WIS Watch Straps

WIS was born from Brandon's desire to build something within the watch world that felt more authentic. After years in digital marketing, he set out to create straps he actually wanted to wear — focusing on comfort, quality, and materials that felt right, including chemical-free rubber and premium Italian leathers. What started as a small collection shared with friends and watch groups has grown into a full lineup of straps across a wide range of colors, styles, sizes, and materials.

Brandon is deeply focused on customer experience and community, often connecting directly with customers in the showroom or over the phone. He enjoys experimenting with strap combinations, especially bringing new life and color to vintage timepieces. Known for constantly switching things up, he rotates through watches and straps multiple times a day — always testing new pairings and pushing the boundaries of what works.

With a strong eye for detail and presentation, Mitchell is also a professional photographer, contributing much of the visual content that defines the WIS brand. His work helps capture the textures, colors, and character of each strap, bringing the product experience to life both online and in-store.

Passionate about community and connection, Mitchell thrives on introducing new customers to WIS and helping them find the right combination to elevate their watch. Whether in the showroom or behind the camera, he brings a creative and hands-on approach to everything he does.

She brings a thoughtful, detail-oriented approach to everything customer-facing, ensuring the WIS Straps experience is as seamless and engaging as the products themselves. From refining the website to developing content that reflects the brand's identity, Lauren helps translate the WIS vision into a cohesive and elevated digital presence.

Focused on growth and storytelling, she is constantly working to expand the brand's reach while maintaining the authenticity that defines WIS. Her work helps connect the community to the product, making it easier for enthusiasts to discover, explore, and engage with the brand.

From overseeing inventory and procurement to managing fulfillment operations, Nelmarilis helps keep every aspect of our distribution process running smoothly. She works closely with suppliers to maintain product availability while coordinating the timely processing and shipment of customer orders around the world.

Her attention to detail, operational expertise, and commitment to excellence ensure that every WIS Straps product is carefully prepared and delivered with the quality and reliability that define our brand. Whether sourcing new inventory or optimizing fulfillment workflows, Nelmarilis is dedicated to providing a seamless experience from our warehouse to our customers' wrists.