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The Collector’s Guide to Strap Pairing with Iconic Watches

The Collector’s Guide to Strap Pairing with Iconic Watches

Every watch tells a story—but the strap is what gives that story its character. For collectors, the right strap pairing can unlock an entirely new ...

Why Our Rubber Straps Are the Softest and Safest on the Market

When it comes to watch straps, rubber has often been seen as the adventurous choice—durable, waterproof, and perfect for active lifestyles. But not...

Rubber vs. Leather vs. NATO: Which Strap Suits Your Lifestyle?

Every watch enthusiast knows the feeling: the same timepiece can feel completely different depending on the strap it’s paired with. A strap isn’t j...

Why the Right Strap Can Transform Your Watch Collection

For most watch enthusiasts, building a collection is about more than just the timepieces themselves—it’s about the entire experience of wearing the...

Gérald Genta: The Man Who Sketched the Most Iconic Watches in History

When you think of legendary watches like the Audemars Piguet Royal Oak or the Patek Philippe Nautilus, you're not just thinking of luxury—you’re th...

The Evolution of Watch Straps: From Military Tool to Modern Style Statement

When most people think of watches, their mind jumps straight to the case, the dial, or maybe even the movement ticking beneath the surface. But for...

NATO Straps vs. Rubber Straps vs. Leather: Which is Right for Your Lifestyle?

When it comes to upgrading your timepiece, the strap you choose can completely transform both the look and the functionality of your watch. Whether...

A Man and His Watch: Why This Book Belongs on Every Collector’s Shelf

When it comes to horology, there’s no shortage of literature on watch mechanics, brand histories, and collector insights. But few books have captur...

The Ultimate Quick Release Strap: Safety, Style & Speed in One Package

In the world of watch customization, convenience and quality don’t always go hand-in-hand. But at WIS Watch Straps, we’ve made it our mission to ch...

Inside the Formula — What Makes WIS Rubber Straps So Comfortable?

At Watch Innovation Straps (WIS), comfort isn't just a feature — it's a mission. For something you wear every day, sometimes all day, your watch st...

The Problem with FKM Rubber Straps: Why WIS Said “No”

When it comes to watch straps, comfort, safety, and durability should never be compromised. Yet, many strap companies continue to use a material ca...

Why WIS Created Our Own Rubber Strap Blend

The Story Behind Our Non-Toxic, Ultra-Comfortable Watch Straps At Watch Innovation Straps (WIS), we didn’t just want to sell rubber watch straps—we...