Few watch straps have a backstory as rich as the NATO strap. Today, it’s a staple in every collector’s strap box — rugged, affordable, and endlessly versatile. But the NATO wasn’t born in boardrooms or fashion houses. Its origins lie in military history, where practicality and durability were the only things that mattered.
🪖 Born from the British MOD
The NATO strap traces its origins back to 1973, when the British Ministry of Defence (MOD) issued the now-famous G10 strap. Soldiers would request the strap by filling out a G1098 requisition form — giving rise to the nickname “G10.”
The strap was designed with the military in mind:
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One-piece construction ensured the watch stayed secure even if a spring bar failed.
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Nylon material was lightweight, quick-drying, and resistant to sweat and mud.
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Extra length allowed the strap to be worn over uniforms and jackets.
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Stainless steel hardware could withstand harsh field conditions.
🌍 From Battlefield to Collectors’ Boxes
Though it started as a utilitarian military tool, the NATO strap eventually caught the eye of collectors and enthusiasts. Its functionality made it a favorite for divers, adventurers, and anyone looking for an affordable way to refresh their watch.
Hollywood also played a role: James Bond famously wore a NATO-style strap in “Goldfinger” (1964), cementing the strap’s cool factor decades before it became mainstream.
⌚ Why Collectors Still Love NATO Today
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Security: One strap, one piece — peace of mind even in rugged use.
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Versatility: Available in countless colors and patterns, from classic black to Bond stripes to bold seasonal tones.
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Ease of Use: Quick to swap, no tools required.
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Affordability: Compared to metal bracelets or exotic leather, NATOs are an inexpensive way to transform a watch.
🍂 Modern Pairings for Fall
Today’s NATO straps aren’t just about combat practicality — they’re about style. For the fall season, collectors often gravitate toward:
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Brown NATO: Warm, earthy tones that echo autumn leaves.
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Grey NATO: Subtle, versatile, and pairs perfectly with steel cases.
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Black NATO: Timeless, sleek, and works with nearly any watch.
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Orange or Red NATO: Bold seasonal accents that stand out this time of year.
Final Thoughts
From battlefield issue to collector’s staple, the NATO strap has come a long way. Its military roots gave it toughness, but its versatility gave it longevity. Whether you’re wearing a Seiko diver, a Tudor Black Bay, or a vintage field watch, a NATO strap gives your piece instant character — and a link to history.
👉 Explore our WIS NATO Strap Collection and bring military heritage to your watch box.